November 20, 2023

YASO Takeaways: China’s Double 11 Shopping Festival

As the dust has settled on China’s annual Double 11 shopping festival, YASO takes a quick dive into some of the key trends and takeaways from the festivities. Singles' Day represented a significant shift in consumer behaviour, emphasising the importance of adapting to evolving market dynamics. The notable shift being towards social commerce, with platforms such as RED and Douyin making significant inroads this year. 

Read more