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Beauty & Wellness. 
China Ready.

We work with category leaders to turn global brand power into local, data-driven performance—at speed, at scale.

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Trusted by global brands

Personal Care Personal Care
Personal Care
Data-led growth for high-impact personal care brands.

AI-powered targeting, content optimisation, and omnichannel integration.

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18%+

CAGR from 2024 to 2021

$78bn

Projected market size in 2025

56.49%

Of BPC sales driven by ecommerce

Cosmetics Cosmetics
Cosmetics
Algorithm-ready beauty, built for virality.

We turn cultural trends into conversion with dynamic content strategies, automated campaign performance tracking, and smart KOL matchmaking.

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9.5%

CAGR rom 2023 to 2030

$15bn

Projected market size by 2028

42.3%

Turn to social commerce for info

Supplements Supplements
Supplements
AI-powered market entry for evidence-based wellness brands.

From compliance to conversion, our platform uses data and automation to unlock meaningful growth in China’s booming health categories.

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10.4%

CAGR from 2024 to 2030

$4.8bn

Online sales in Q2 2024 in China

+34%

Douyin GMV growth Q1 to Q4'24

From Stagnant to Scaling: Pixi Beauty's China Reboot

After plateauing with traditional China partner, Pixi Beauty partnered with YASO to unlock faster, smarter growth across China's most dynamic platforms.

By refocusing their strategy on Douyin and RED, optimising pricing and activating a performance-led KOL campaign mix, we helped Pixi relaunch with purpose - and results.

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Compliance, covered

Your China market entry - fully managed, fully compliant and cruelty-free.

We manage every aspect of compliance - from product registration to data privacy- so you can scale in China with confidence. Book a Demo
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✔ No animal testing required

Our cross-border model ensures your brand remains cruelty-free while meeting regulatory standards.

✔ Local consumer trials

We coordinate compliant, localised efficacy testing for skincare, supplements, and personal care products.

✔ Full regulatory navigation

From CFDA/NMPA registration to labelling, we handle the red tape so you don’t have to.

✔ Tariff-proof

We reduce complexity and trade friction by optimising for China’s cross-border ecommerce model - faster entry, and fewer regulatory burdens.

✔ Data protection built-in

Our platform is fully compliant with China’s Personal Information Protection Law (PIPL), ensuring your consumer data is handled securely and ethically.

The Operating System for Global Category Leaders

The Operating System for Global Category Leaders

Real-time Sales Tracking
Stock Management
KPI Monitoring
SKU Onboarding
Integrated Storefront

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