China Next : A Changing Beauty Landscape.
Download our 2024 trends report. It examines the potential and pitfalls of operating in the Chinese beauty space and draws on data and case studies from both Chinese and foreign brands.
3 January 2024
35 min read
By Team YASO
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21 September 2025
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YASO News
YASO Raises $11M Series A to Accelerate Growth
We are thrilled to announce that YASO, the operating system that enables global consumer brands to grow in the Chinese market, has raised a Series A round of £8.25M ($11M) led by Puma Growth Partners.
By Team YASO
24 June 2025
5 min read
Cowshed: 6-figure Sales in 5 Minutes via Social Commerce
How YASO turned a niche lifestyle brand into a viral sensation in China with social commerce.
By Team YASO
6 June 2025
5 min read
Pixi’s 90-Day Glow-Up with YASO
From pricing issues to viral growth—how YASO reignited Pixi’s China potential driving 327% YoY Quarterly Growth.
By Team YASO
