

A New Framework for Ecommerce Success in China: “Gardenomics”.
Download YASO’s Market Report, “Gardenomics: Harnessing the Power of Social Commerce in China’s Beauty Sector”. Using the metaphor of gardening, this report introduces a four-step model for ecommerce success in China.
3 January 2025
5 min read

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21 September 2025
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YASO News
YASO Raises $11M Series A to Accelerate Growth
We are thrilled to announce that YASO, the operating system that enables global consumer brands to grow in the Chinese market, has raised a Series A round of £8.25M ($11M) led by Puma Growth Partners.

24 June 2025
5 min read
Cowshed: 6-figure Sales in 5 Minutes via Social Commerce
How YASO turned a niche lifestyle brand into a viral sensation in China with social commerce.

6 June 2025
5 min read
Pixi’s 90-Day Glow-Up with YASO
From pricing issues to viral growth—how YASO reignited Pixi’s China potential driving 327% YoY Quarterly Growth.
