Resources, Case Studies and Blogs
Explore YASO’s China guides, client success stories, and annual whitepapers to prepare your brand for China’s market.
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6 June 2025
5 min read
Pixi’s 90-Day Glow-Up with YASO
From pricing issues to viral growth—how YASO reignited Pixi’s China potential driving 327% YoY Quarterly Growth.
By Team YASO
2 June 2025
8 min read
Navigating the Chinese E-commerce Landscape: A Guide for Western Brands
Discover how Western brands can thrive in China's unique e-commerce market. Explore the role of social commerce, key platforms, localization, and the emerging trends.
By Team YASO
2 June 2025
5 min read
Elevating Western Brands in China's Social Commerce Market: A Comprehensive Guide
Explore the opportunities and challenges for Western brands in China's $2780 billion social commerce market. Learn about Gen Z habits, cultural nuances, and strategic entry with YASO Solution.
By Team YASO
2 June 2025
6 min read
Navigating the Complexities of Chinese Social Commerce for Skincare Brands
Navigating the Complexities of Chinese Social Commerce for Skincare Brands
By Team YASO
Navigating the Complexities of Chinese Social Commerce for Skincare Brands
Navigating the Complexities of Chinese Social Commerce for Skincare Brands
2 June 2025
5 min read
Navigating Social Commerce in China:
Insights from the 12 Zodiac Animals
By Team YASO
2 June 2025
5 min read
Navigating the Chinese Social Commerce Landscape for Consumer Brands
Navigating the Chinese Social Commerce Landscape for Consumer Brands
By Team YASO
2 June 2025
5 min read
What is Kuaishou, and Why is it Important for Beauty Brands in China's Booming Market?
What is Kuaishou, and Why is it Important for Beauty Brands in China's Booming Market?
By Team YASO
2 June 2025
6 min read
Underrated Tactics for Social Commerce Success in China: A Comprehensive Guide
Underrated Tactics for Social Commerce Success in China: A Comprehensive Guide
By Team YASO
2 June 2025
5 min read
What Social Commerce Will Look Like in 10 Years Time in China:
Seamless Integration of E-commerce and Social Media Platforms for Skincare Brands
By Team YASO
What Social Commerce Will Look Like in 10 Years Time in China:
Seamless Integration of E-commerce and Social Media Platforms for Skincare Brands
2 June 2025
5 min read
Crafting Compelling Content: Social Commerce Tips for Beginner Brands in China
Crafting Compelling Content: Social Commerce Tips for Beginner Brands in China
By Team YASO
2 June 2025
5 min read
Social Commerce in China:
Key Strategies for Skincare Brands to Increase Engagement and Sales
By Team YASO
2 June 2025
5 min read
Faith in Nature: Full Control, Better Margins, Zero Complexity
One month after switching to YASO, Faith in Nature achieved 50% of the sales their previous partner delivered in 12 months.
By Team YASO
19 February 2025
6 min read
Launching in China
The Hidden Risks of Working with a Distributor in China – And a Smarter Alternative
Thinking about expanding to China via a distributor? Beware of these hidden risk! The consignment model is a wiser approach.
By Team YASO
3 January 2025
5 min read
A New Framework for Ecommerce Success in China: “Gardenomics”.
Download YASO’s Market Report, “Gardenomics: Harnessing the Power of Social Commerce in China’s Beauty Sector”. Using the metaphor of gardening, this report introduces a four-step model for ecommerce success in China.
By Team YASO
A New Framework for Ecommerce Success in China: “Gardenomics”.
Download YASO’s Market Report, “Gardenomics: Harnessing the Power of Social Commerce in China’s Beauty Sector”. Using the metaphor of gardening, this report introduces a four-step model for ecommerce success in China.
15 October 2024
9 min read
Beauty Products, Skincare
Boosting First Impressions
Why You Need Good Presentation When Selling Skincare and Beauty Products on Social Commerce Platforms in China
By Team YASO
15 October 2024
8 min read
Launching in China
3 Ways to Innovate
Using Social Commerce in China: Strategies with Livestreaming, WeChat, and KOLs
By Team YASO
15 October 2024
5 min read
Launching in China
Understanding How Overseas Travel Volume Affects Beauty Performance
The Role of Global Travel on Beauty Trends in China: Understanding How Overseas Travel Volume Affects Beauty Performance
By Team YASO
15 October 2024
14 min read
Social Commerce in the Beauty vs. the Fashion sector in China
Social Commerce in the Beauty vs. the Fashion sector in China
By Team YASO
15 October 2024
11 min read
Understanding the Importance of a Plan:
3 Reasons Why Brand Strategy is Essential Before Diving into Social Commerce in China
By Team YASO
Understanding the Importance of a Plan:
3 Reasons Why Brand Strategy is Essential Before Diving into Social Commerce in China
15 October 2024
9 min read
3 Fundamental Presentation Tips for Live Selling in China:
Mastering Engagement, Technology, and Script Crafting
By Team YASO
15 October 2024
5 min read
3 Asian Skincare Markets Brands can Consider (Beyond China)
Exploring Investment Potentials: Three Markets in Asia to Consider Beyond China
By Team YASO
15 October 2024
5 min read
The Importance of Personalised After-Sales in China:
Strategies, Benefits, and Future Trends
By Team YASO
25 July 2024
5 min read
Ways in Which Social Commerce Differs in the Different Regions of China
Understanding Social Commerce in Various Regions of China
By Team YASO
28 June 2024
4 min read
3 Beauty Brands Who Are Killing It with Their Social Commerce Strategy in China
3 Beauty Brands Who Are Killing It with Their Social Commerce Strategy in China
By Team YASO
27 June 2024
5 min read
Things not to do as part of your Chinese social commerce strategy
Navigating the Chinese Social Commerce Landscape: Things Not to Do
By Team YASO
24 June 2024
15 min read
The unlikely, but unsurprising marriage of beauty brands and sport in China
The unlikely, but unsurprising marriage of beauty brands and sport in China
By Team YASO
17 April 2024
5 min read
Why Brands Fail in China and How to Succeed
Beauty and skincare brands are eyeing China's rapidly growing beauty market. With a large consumer base and significant growth potential, it's no wonder why brands are eager to make a mark in the market. However, achieving
By Team YASO
17 April 2024
5 min read
Is Xiaohongshu a Game Changer in the Chinese E-commerce Landscape?
If you've been following China's e-commerce landscape, you will already know that Xiaohongshu – also known as Little Red Book or RED - is revolutionising consumer habits and reshaping the way people make purchasing decisions. In
By Team YASO
Is Xiaohongshu a Game Changer in the Chinese E-commerce Landscape?
If you've been following China's e-commerce landscape, you will already know that Xiaohongshu – also known as Little Red Book or RED - is revolutionising consumer habits and reshaping the way people make purchasing decisions. In
27 March 2024
7 min read
Cosmoprof Worldwide Bologna Trends from Effie Chen
I recently attended Cosmoprof Worldwide Bologna representing YASO to explore which brands would be the right fit for our Chinese social commerce solution. The event was a global gathering of beauty and personal care professionals and
By Team YASO
12 March 2024
7 min read
Lunar New Year 2024: How Beauty Brands are Celebrating with Innovative Marketing Campaigns
A recent study has shown that 52% of this population is expected to spend more on Lunar New Year this year than last year (Milieu Insight, 2023). Beauty and makeup brands have been quick to capitalize
By Team YASO
3 January 2024
35 min read
China Next : A Changing Beauty Landscape.
Download our 2024 trends report. It examines the potential and pitfalls of operating in the Chinese beauty space and draws on data and case studies from both Chinese and foreign brands.
By Team YASO
9 October 2023
5 min read
YASO Quick Dive: Men’s Beauty and Skincare Market in China
At YASO we have been extensively covering China’s beauty and skincare market. One industry gaining greater market share in China’s overall beauty market is the male beauty and skincare market.
By Team YASO
1 September 2023
5 min read
YASO's China Beauty Breakdown Part 6: Mother and Baby Skincare
Welcome back to the final part of YASO’s 6-part mini-series breaking down the beauty industry in China. Parts 1, 2, 3, 4 and 5 were on Clean Beauty, Derma Skincare, Microbiome Skincare, Mass Fragrance and Haircare,
By Team YASO
YASO's China Beauty Breakdown Part 6: Mother and Baby Skincare
Welcome back to the final part of YASO’s 6-part mini-series breaking down the beauty industry in China. Parts 1, 2, 3, 4 and 5 were on Clean Beauty, Derma Skincare, Microbiome Skincare, Mass Fragrance and Haircare,
24 August 2023
5 min read
YASO’s China Beauty Breakdown Part 5: Haircare
Welcome back to YASO’s 6-part mini-series breaking down the beauty industry in China. Parts 1, 2, 3 and 4 were on Clean Beauty, Derma Skincare, Microbiome Skincare and Mass Fragrance in China. These are also on
By Team YASO
18 August 2023
12 min read
YASO’s China Beauty Breakdown Part 4: Mass Fragrance
Welcome back to YASO’s 6-part mini-series breaking down the beauty industry in China. Parts 1, 2 and 3 were on Clean Beauty, Derma Skincare and Microbiome Skincare. These are on the YASO Blog page if you
By Team YASO
9 August 2023
5 min read
Animal Product Testing in China Decoded
For cosmetics and beauty brands looking to sell their products in China, pre-market animal testing had long been a strict requirement. However, this is no longer the case. Skincare, hair care, fragrance and other beauty products
By Team YASO
28 July 2023
8 min read
YASO’s China Beauty Market Analysis Part 3: Microbiome Skincare
Welcome back to YASO’s 6-part mini-series breaking down the beauty industry in China. Parts 1 and 2 were on Clean Beauty and Derma Skincare in China, and are on the YASO Blog page if you didn’t
By Team YASO
23 July 2023
5 min read
2023 China Beauty Expo Trends
During the Covid-19 pandemic, brands everywhere faced unprecedented challenges with physical stores being unable to open and a decrease in the consumption of goods. Following the easing of China’s Covid restrictions and the embrace of online
By Team YASO
2023 China Beauty Expo Trends
During the Covid-19 pandemic, brands everywhere faced unprecedented challenges with physical stores being unable to open and a decrease in the consumption of goods. Following the easing of China’s Covid restrictions and the embrace of online
20 July 2023
9 min read
YASO’s China Beauty Market Analysis - Part 2: Derma Skincare
In the second edition of our mini-series, we take a dive into another one of the key sectors in the beauty industry producing staggering growth numbers: derma skincare.
By Team YASO
11 July 2023
7 min read
YASO’s China Beauty Market Analysis - Part 1: Clean Beauty
This 6-part mini-series is designed to provide an overview into some of the most important updates and opportunities for beauty brands considering entering the Chinese market and capitalising on the wealth of opportunities present.
By Team YASO
4 July 2023
5 min read
YASO Takeaways: China’s 618 Shopping Festival
As the dust settles on China’s annual “618” shopping festival, YASO takes a quick dive into some of the key emerging trends and takeaways from this years near three week long event.
By Team YASO
