Pixi’s 90-Day Glow-Up with YASO
From pricing issues to viral growth—how YASO reignited Pixi’s China potential driving 327% YoY Quarterly Growth.
6 June 2025
5 min read
By Team YASO
Background
Pixi, a global clean beauty best-seller, had reached a sales plateau in China before YASO. The brand faced several challenges: an overreliance on traditional e-commerce platforms like Tmall (which had limited scalability), minimal presence on fast-growing social commerce platforms, and legacy pricing issues from its previous partner.
Within just 3 months of partnering with YASO, Pixi achieved milestones that typically take over a year for an average China partner. We resolved legacy pricing inconsistencies, expanded across multiple channels, and strengthened its brand equity — all while driving significant sales growth.
Pixi is now well on its way to becoming a rising star in China’s social commerce landscape, with consistent viewership growth and over 3 million views on Rednote at the time of this report.
Within 3 months of launching, Pixi saw quick results...
¥2M+
Net Sales in the first 3 months
475%+
MoM sales growth exceeding target
3M+
Organic Views on RED 100% up from month 1
150+
KOL seeding before launch preparing for viral success
Leveraging our social commerce solutions, YASO helped Pixi achieved 327% YoY Growth in Q1
One-Stop-Shop Social Commerce Solutions
E-commerce Storefronts
store & logistics
Livestream Commerce
with make-up artists
Influencer Collaboration
product seeding
Sales Dashboard
real-time commercial data
International Women’s Day Win: Pixi’s Breakout Moment
In just three months, YASO’s seeding and marketing strategy delivered results — March revenue hit ¥1.5M+. A new viral hero emerged as search volume for Pixi’s blush range surpassed even the iconic Glow Tonic, signaling strong consumer demand and momentum for future sales.
Pixi’s China Glow-Up in 3 Months
Pricing Control Regained
New Hero SKU Unlocked
Localised Brand Facelift
400%+ YoY Growth
Pricing Control Regained
YASO removed nearly 100% of of low-price listings by month 3— restoring Pixi’s pricepoints.
New Hero SKU Unlocked
Pixi’s blush range surpassed Glow Tonic in search volume, creating a new best-seller and expanding the brand’s hero product lineup - all in 3 months
Localised Brand Facelift
Through tailored, localised content, YASO drove over 30 viral KOL posts and 4M+ views within 3 months
400%+ YoY Growth
Pixi’s March sales rose 444% YoY, contributing to a strong Q1 uplift and demonstrating immediate commercial impact under YASO’s management.
