Cowshed: 6-figure Sales in 5 Minutes via Social Commerce
How YASO turned a niche lifestyle brand into a viral sensation in China with social commerce.
24 June 2025
5 min read
By Team YASO
Background
Cowshed, a premium spa and lifestyle brand from London’s Soho House, had no presence in China before partnering with YASO. YASO crafted a powerful entry strategy, utilising our China social commerce solution to introduce the brand to this dynamic market.
Within just 3 months of launching, YASO secured top livestreamer partnerships for Cowshed, driving 6-figure sales within 5 minutes of airtime. Being featured in a livestream this large is almost unheard of for a 0-to-1 brand in China.
Leveraging Cowshed’s connection to Soho House and its visually captivating brand assets, YASO developed localised content that deeply resonated with Chinese consumers, enhancing its identity as a relaxed, spa-inspired brand.
Within 3 months of launching in China via social commerce...
¥100,000+
Livestreaming sales with 5 minutes
500%+
MoM sales growth exceeding target
$100k+
Revenue in 3 months 2x faster than average
100+
KOL seeding before launch preparing for viral success
Leveraging our social commerce solutions for China, YASO helped Cowshed achieved $100k+ within 3 months since launching
One-Stop-Shop Social Commerce Solutions
E-commerce Storefronts
store & logistics
Livestream Commerce
with top-tier KOL
Influencer Collaboration
product seeding
Sales Dashboard
real-time commercial data
Livestream Highlight: 6-figure sales in 5 minutes
YASO partnered with Dong Jie, a top-tier celebrity-turned-livestreamer known for generating the highest sales revenue on RED. YASO secured an exclusive slot for Cowshed in her livestream, which attracted 2.5 million RED users and drove six-figure sales for the brand within just five minutes.
Turning Hidden Gems into Bestsellers
From Niche to Viral
0 to 2M Views in 3 months
500%+ MoM Sales Growth
¥100,000+ Livestream Sales, from Niche to Viral
Top-tier Dong Jie’s livestream turned Cowshed’s niche products, like its foot cream, into viral sensations in China. Beyond six-figure sales, her credible endorsement paved the way for further livestream opportunities with other top-tier hosts, leveraging the power of social commerce in China.
From 0 to 2 Million Views in 3 months
Cowshed achieved an impressive 2M views during a single livestream session, with the brand’s hashtag surpassing 200K views on RED through seeding and livestreamer endorsements.
500%+ Month-on-Month Sales Growth
Cowshed achieved 500%+ monthly sales growth, attracting organic influencer partnerships and sustaining long-term momentum.
