Faith in Nature: Full Control, Better Margins, Zero Complexity
One month after switching to YASO, Faith in Nature achieved 50% of the sales their previous partner delivered in 12 months.
2 June 2025
5 min read
By Team YASO
Background
Faith in Nature, a natural beauty brand headquartered in the UK, experienced several challenges with their previous China partner before switching to YASO. Local competition is intense, and Faith in Nature fell short of product differentiation and activation. Their local partner presented opaque reporting of 3 slides per month, making it difficult to make informed decisions.
In one month using YASO, Faith in Nature achieved 50% of the sales their local partner managed in 12 months, at a better margin, with zero added complexity to their business.
Within the first quarter of launching with YASO...
50%
Of sales in 1 year, achieved in 1 month
200%+
MoM sales growth driving momentum
328k
KOL seeding impression driving interest
67%
Increase in AOV after switching
1 month with YASO = 50% of a year’s sales with the previous distributor
One-Stop-Shop Social Commerce Solutions
E-commerce Storefronts
store & logistics
Livestream Commerce
instant sales & interactions
Influencer Collaboration
product seeding
Sales Dashboard
real-time commercial data
Seeding Highlight: Social Commerce Ambition Unlocked
Within the first quarter of launching with YASO, we have helped Faith in Nature partner with 100+ seeding KOLs across RED and Douyin, boosting brand storytelling, driving hero product buzz, and hitting 100K+ organic impressions with standout seeding content.
Higher Sales, Higher AOV, Total Control.
Pricing Control Regained
One Platform, Total Control
Smooth Onboarding
Pricing Control Regained
YASO helped Faith in Nature remove all unlicensed resellers within the first quarter. AOV increased from ¥69 to ¥115, restoring the brand’s price points.
One Platform, Total Control
Faith in Nature used to receive a powerpoint report of 3 pages each month from their previous partner. YASO’s client dashboard allows Faith in Nature’s team to see sales at any given time.
Smooth Onboarding
Switching partners in China isn’t easy, but YASO made it seamless. Today, Faith in Nature is selling more, earning better margins, and running with zero added complexity.
